Facebook is almost considered best website in the world and that is the reason there are ample business opportunities which can be harped upon in this site. But if you have decided to market your business in Facebook then it is important that you know some of the marketing strategies which are to be used in Facebook.
The first thing which you ought to remember as you decide to market in Facebook is to maintain the individuality. Never try to put on an image of others. It is advised that you are very flexible and loose in your approach. At the same time it is said that when you are marketing the business in the Facebook, you need to use some of your discretion and talking about the business for the entire time is not at all a good idea. Keep in mind the fact people are more interested to know about you before they know more about your business. There is no other option but to follow the right kind of strategies for marketing success in Facebook. It has been a proven fact that people all across the globe spend most of their time in Facebook. In fact only Google receives higher traffic than Facebook.
If you decide to market your business through Facebook, it is suggested that you create a separate a business account which is different from your personal account. On the other hand it is said that if you desire to develop a brand image it is a far better idea to create a fan page. In fact this page is the best option to share all your business opportunity. It has been seen that Fan pages rank fine in the search pages; hence it is very evident that if you have a very popular fan page it will rank well in the Google search.
At this juncture keep in mind that once people get adequate information on the business owner, they are interested to learn more about the business. It is also wise to remember that people have lot of options as far as business opportunity is concerned; hence it is important that you decide something which is different from all the others. People love photographs so it is advised that you upload some of the photos of your friends and family, along with these personal pictures having a professional photograph is also imperative. Finally it can be said that following these marketing strategies you can achieve immense success in Facebook.
Small Business Owners Can Learn from a Little Seamstress Who Puts Her Customers First
How many businesses really show how much they care for their customers? Honestly, if you go from one vendor to the next trying to find a good bargain (i.e., inexpensive but great quality), did you use your intuition to guide you? I did. Or maybe I do most of the time. I pride myself for being a great shopper, so let me tell you something about a wonderful seamstress. She will go by the name of Martina.
I actually went to a couple other seamstresses to help me fix my wedding dress. Although I ordered it according to my specific size, the straps were a little too long, and the chest area of the dress was too loose even with a push-up bra. So off I went to visit the first two seamstresses. One had a home-based business. She had me try it on, and I couldn’t find any traces of her sewing machine or pins anywhere. I told her what was wrong with the dress, and I offered a suggestion. She took it. I was surprised that I knew better than her. She put pins on the areas under my arm because that’s what I told her. I told her I want an inch off and she agreed. I also showed her the parts of the dress where there were light blue stains. I had no idea what they were or where they came from. The seamstress said she doesn’t want to touch it because it might ruin the dress. She offered to stitch the areas with the blue stain to hide them. Then I asked her about the pricing; she said it will cost around $40 to $50. And I asked how long it will take before she gets the dress fixed, she said it will take at least a week.
I did not judge the first two seamstresses but I was aware I could get a better deal somewhere. So I told them I’m taking my dress with me and talk to another person before I see them again.
My first impression with the third seamstress, Martina, was that of slight horror. I drove to her little shack and missed it. It was dingy. Inside, it was a mess of spools and used clothes. Scraps lying on the couch. Old sewing machines; archaic embroidery machines. Even the whole body mirror didn’t have a stand. I tried to convince myself that this was not the place to get your wedding dress fixed. Martina herself looked a little shabby.
The Antsy Bride
So I told her about my dilemma and she looked at the dress. She had me try it on (she didn’t even have a dressing room!). Then I told her what I wanted her to do with it, just like I did with the other seamstresses. She disagreed. She said I needed two inches taken off the straps. She didn’t put a pin in the areas under the arm because she said it will ruin the dress. Instead, tighten up and sew the cleavage part of the dress. I was not sure that was the right thing to do. I was very anxious and wanted to look pretty on my wedding day. If the dress doesn’t turn out okay, then I’m damned. I was hoping Martina could sympathize.
As she stuck the pins on the front part of the dress, she poked herself and left tiny droplets of blood on the white chiffon dress. Oh my God! I was horrified. “You just stained my dress!” I cried. “Don’t worry,” she said. I can take it off with peroxide. “I had done it before.” And then I told her about the blue stains. She said she will ask her friend that works at the laundromat. The friend apparently is an expert when it comes to matters of delicate cleaning. I felt relieved.
I asked Martina about her pricing. “Twenty-five dollars plus tax.” I was surprised. Then I asked her how long it will take for her to finish the dress. She said, in about a week, depending on her workload. I begged her to put my wedding dress on the top of her priority list.
Martina and I finally shared a few stories about our experiences before I left her little tumbledown shack. She hung my dress up on the wall. I looked at it lovingly. I was praying she will not mess it up.
The next day, when I was at work, I got a call from Martina saying my dress was ready. Good Lord! I told her I couldn’t come over and get the dress on the same day, so I visited her the next day when I was off. I asked her, how come she got it done so fast? She said, she got so nervous and sympathized with me as a bride. She did not want me to worry on my wedding day.
I tried the dress on and thought it fit alright, albeit just a little tight on me. It felt like she cut off too much of the straps. I could see from the inside of the dress’ cleavage how much she stitched to tuck it in. I felt the difference, and it fit better than when I first brought it in. Then the most amazing thing struck me. The blue stains and the blood were gone! She told me she just used regular soapy detergent to take the blue stains (it turned out they were the ink used to mark the fabric) and peroxide against the tiny blood stains. I was so happy!
I thanked Martina and paid her the invoice. Now you’ll ask, what happened to the other seamstresses? Well, I did not try to contact them because I found a vendor that knew what she was doing. Despite the weird first impression, Martina proved to be a great business owner. She cared about her clients and sympathized with them. She did not charge a whole lot for the quick service. I don’t know about her range of clientele, but I will certainly recommend her to any friend who is looking for someone who could get the job done right and on time.
E-books and other digital products were the cottage market on ebay.com with many sellers depending on it for a part of their profit. This has been one of the category that eBay banned on their website. Other e-books vendors utilized it as a way to market and to network their sales. For those who want to increase the scope of their network and be worry-free about the ban implemented by eBay, there are few methods that they should follow when they sell their e-books online.
People constantly seek solutions to their problems by seeking new information online. With this trend, e-books became an enormous business in the industry. However, there are great numbers of e-books making it hard for e-book writer to get the attention of readers. It takes time and resources in order to market e-books and get sales from it. The best solution to this problem would be E-books are basically published in the Internet and are saved digitally on the purchaser’s website or on a third party storage box. However, with eBay’s new policies, the eBay e-book has been altered. Thus, other option was made. This option is the method of delivery of saving the e-book on a disc and sending through snail mail to the client. This was launched to the eBay clients. However, these listings are not been presented to the figures on the virtual e-books directory. .
Presently, eBay does not permit members to sell their e-books online. However, they do motivate their e-books vendor to market their e-books by using eBay classified advertising. These are more costly than just posting their advertisements in the website. They do not also offer other method to sell e-book straight to the clients. The vendors should use the eBay classified ads instead of marketing it directly to customers by posting their e-books in their site.
eBay classified ads on e-books are very successful. There have been varied sales in eBay according to their forums and feedback from consumers. Many e-books vendors are happy with the money they invested to the classified ads when it comes to the return of their investments. The classified ads page of eBay with the e-books category is now at the Everything Else subcategory and also in the Information Products category. The current fee of posting in the classified ads of eBay is $9.95 for a month of listing. The eBay’s classified ads often feature sales letter presenting the e-books and a link to the seller’s website where they can buy the e-books. The difference with posting an ad from just posting an e-book listing in eBay is that the actual e-book can be downloaded in eBay rather than the seller’s website. This is more advantageous and more secure for both vendors and buyers. In this strategy, the sellers need to give their own marketing tools for their digital products, including their banners and various types of digital and e-books link. Then eBay will use these materials to advertise their digital products.
How to Use Your Marketing Background to Help a Start Up Business
I love marketing! There are few people that can say that they love what they went into or that they actually pursued a career within the field for which they went to school. I am one of those strange people that always knew from early on that I wanted a career in business, but I just wasn’t sure which particular area. For me, I didn’t want to just be stuck behind a desk. I wanted to pursue something that would allow me to use my skills and personality. I’m not saying that I’m a business whiz, but I think that I’ve done okay. When I was faced with that I wanted to do to keep myself marketable and bring in some income upon the birth of my daughter, I thought that it was high time to use the skills I had.
I went into marketing for two reasons: my love of writing and my ability and willingness to interact well with people. Don’t get me wrong, there are days where I’m not great at either of these skills, but for the most part I think it is these elements that have kept me going. I love writing, it’s my outlet, my passion, and I think that I’ve developed a pretty broad portfolio over the past twelve years using this skill. So how could I use my background and skills to make me a successful stay at home mom?
Though I still have a lot of work to do before I am truly successful, I think that it’s about finding a niche that you know a lot about and going full force. I knew that I had the marketing expertise and I have found it serves small start up businesses in my area quite well. I have worked with several companies now for which I help them to develop and execute grassroots marketing. When you are just starting up, no matter what your business is, it’s all about promotion. Of course you have to offer a quality product or service that people really want, but I’ve seen some pretty strange products out there that do quite well due to excellent promotion. Fortunately for me, promotion was my area of expertise within marketing and I happen to be someone who is not afraid to talk to people. I have found that my niche is new moms or mothers of growing children. I have been able to partner up with businesses (mostly local) who struggle with how to get the word out to this particular niche. You have to go to the places they go to, think like they think, and essentially create an offering that they can’t refuse.
If you are able to focus in on your target audience and learn about that particular demographic, it makes the job of marketing to them much easier. This is true for any business, but is a great way for any start up business to get into the minds of their consumers. I’m not a huge fan of spending a lot of advertising dollars until a business is established, but if you are going to spend anything in this area, be sure that it’s impactful. Advertise in publications or on sites that you are sure your target audience will read or visit. Promote your business in the places that you know your target audience will go to–for me it’s a matter of talking about the companies I represent at mom club meetings, at mom-to-mom sales, or by posting information on mom boards. Figure out the most effective ways to reach your audience and then go for it.
There’s certainly much more to marketing than I am representing here, but to get yourself up and running as a start up business you need to think like your consumer. This is half the battle that I saw even big corporations struggle with. I use this in my own business–who will use my freelance writing? How can I get my advice about parenting and my own experiences out there to the masses? It’s a matter of thinking through what you would find to be effective if you were the target and then sending an effective message. I have a lot of work to do, but I know that my love of marketing will not only help me to get more established, but will also help the start up businesses that I represent to be successful.
Small businesses are faced with a difficult challenge of deciding how to allocate their marketing budgets across so many online and offline media choices. You might assume that most of those budgets would be put toward efficient online advertising, yet the Boston Consulting Group recently reported that online media accounts for a mere 3% of small business advertising budgets.
How can companies decide where to put their precious dollars to get the greatest return on investment? Simple tests can help businesses easily decide with data. Vistaprint offers an excellent example of tracking its advertising efforts. For instance, its television ads feature a promotional code that is only offered in Vistaprint’s TV ads. Vistaprint’s mailer coupons feature a different discount code that is only available in the mailer coupons. Its online promotional code is different than the TV or mailer codes. This enables Vistaprint to understand which of its advertising efforts are actually driving sales, and then the company can decide where to invest more of its advertising budget.
Measuring the results of your advertising efforts can help you increase profitability even when you are unable to increase your marketing budget. Track your results to see what is working best for your business, and then adjust your investment accordingly.